North American gaming, entertainment and lifestyle brand 100 Thieves has announced a 100 Thieves x Gucci collaboration which is set to begin on July 19th.
The announcement comes as a shock to many, as 100 Thieves posted a 15-second clip teasing the announcement on Twitter. The tweet also includes a link to the Gucci website to which you can sign-up to receive exclusive early access.
The Italian fashion brand also posted an announcement on their own Twitter, with the caption “Coming soon: #100ThievesxGucci. Drawing on the shared values of freedom and self-expression, the House unveils its latest foray into the world of esports through a collaboration with apparel, lifestyle and gaming brand”
This isn’t the first time the Gucci has done a collaborated with an esports organisation. In June 2020, FNATIC released a $1,600, limited-edition dive watch with Gucci. Nothing else has yet to be revealed for the 100 Thieves x Gucci collaboration, but we should expect to hear more soon.