The changes in the rules will loosen restrictions in gambling, and alcohol brands. Two sectors that are are ever-present in professional sports leagues like the NHL and English Premier League.
In addition to the potential sponsorships from gambling and alcohol brands, two other sectors will be allowed to sponsor Activison Blizzard Esport teams.
These two new sectors are armed forces and crypto currencies.
What this means is that teals in the Call of Duty League and Overwatch League can now look for sponsors in these industries, in order to add funds to their budget. Previously these industries or sectors were deemed as controversial.
However, due to the COVID-19 pandemic and the expensive league entry fees, teams and owners will be looking to make up for the lost revenue over the past year and a half.
This sponsorship deal also means that previously sponsored teams will be given the opportunity to show off the logo and brand on jerseys, and other branded material.
For example the New York Subliners jerseys previously had a draft kings logo that was blurred out due to the restriction on gambling deals.
Teams that get sponsorship deals from cryptocurrency exchanges have to be approved by Activision. For armed services however, that would only pertain to Call of Duty, given the nature and setting of the game, as a military shooter.
This change allows teams in Activision Blizzard esports to find extra revenue, something counterstrike teams were able to benefit from in the past.
The famous esports organization, that particularly made a name for itself in Counterstrike has the betting site, Betway as a major sponsor of the team.
Betway uses the Ninja’s in Pajamas for branding and exposure on the esports betting segment of their website.
This rule change demonstrates the new openness that esports organizations and leagues need in order to get funds to expand and grow the scene.