As a part of this partnership, Logitech will receive brand integration throughout each CLG Red broadcast, play a very active role in broadcast marketing materials and will have the opportunity to conduct in-broadcast sweepstakes and some additional promotions.
In addition, Logitech G and CLG will partner on an original content series around the entire CLG Red Team during competitions, league play and highlight the players and coaching staff. CLG Red Team members and personnel will make several appearances on behalf of Logitech.
The aim of this partnership is to advance diversity and inclusion. It will play a big part in the commitment for brands like Logitech to step forward and provide support for female professional esports teams to showcase their talents and highlight all the opportunities available to women esports players.
“In selecting a partner who will become so deeply ingrained in both CLG and our Red Team, one of our key considerations was that organization’s alignment with our values. We are committed to growing professional women’s Esports, which should be a goal for the entire Esports community, and we are so pleased that Logitech shares that vision with CLG. I’m excited to see what we build together”said Dan Fleeter, COO, CLG.
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