Epic announced today that their Epic Games Store has been growing at a historic rate. In the press release to celebrate ‘The Vault’ promotion, conducted by Havas Media and Battery, that saw Grand Theft Auto V, Civilization VI, Borderlands: The Handsome Collection, Overcooked!, Samurai Showdown NeoGeo Collection, and ARK: Survival Evolved given away for free, the store hit 61 million monthly active users.
In the press release, General Manager Steve Allison said:
Since launching the Epic Games Store, we’ve always wanted to create a huge event around our very successful Free Games weekly program to give something awesome to players worldwide, and we decided to go big. We invested in acquiring the rights to give four of the biggest games in the world away free. We needed an agency partner who could execute big for us globally. Battery’s deep experience in gaming plus Havas Group’s media capabilities fit the bill. The results have exceeded our expectations. In 2020, we’ve been growing at a historic rate. Epic Games Store partners have a huge audience of players to sell their games to and receive 88% of the revenue, instead of only 70% as on other platforms.
As a result of “The Vault” campaign, the Epic Games Store set many new user milestones, including average Peak Concurrent Users (PCCU) on PC of 13 million and Monthly Active Users (MAU) on PC of over 61 million.
President at Havas Media overseeing Chicago and Canada, Lisa Evia stated:
We are incredibly proud of this launch and the opportunity to partner with Epic Games, a true paragon of the gaming industry. By crafting a meaningful media experience, we were able to authentically connect the brand with gamers and drive extraordinary performance and growth for the Epic Games Store on a global scale.
And Partner/Head of Brand Management at Battery, Mike Parseghian said:
Battery was thrilled to partner with the Epic Games Store during this time to deliver incredible free games and value to players worldwide. We’re honored to help the Epic Game Store with this global initiative.
Giving away free games has definitely been a great move by Epic to boost the traffic to their Epic Games Store, and it is a huge win for PC gamers because who doesn’t love free games?
Epic haven’t quite reached the level of Steam, which has around 100 million MAU, but they are definitely on the right track.
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