Warner Music India has released a hit song collaboration with ESPL… and it might be the first of more partnerships to come. Grabbing over 4.6 million views, ESPL has landed an influential deal.
Esports and music are major industries that have lately been going hand in hand together successfully. And the greatest example of that is present in the League of Legends esports scene. Where Warner Music Europe group has partnered with the LEC in the past. With the music they produce grabbing millions of views, it is safe to say that it’s had a major influence. Not to mention that they grab fans’ attention, and in turn, lead to creating streamlined engagement.
Warner Music has had success in partnering with the LEC, and even with the LCO. It is safe to say that these partnerships have been blossoming relationships on both sides of the spectrum. Moreover, the fact that Warner Music franchises all over the globe are getting into the world of esports speaks for itself.
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The importance of the ESPL & Warner Music partnership
The release of the song in tandem proves many things, first and foremost, it shows that not only does esports gain attraction from the music collaborations, but the music industry grabs the attention of the gamers too. Forming a relationship of mutual benefit!
The release of ‘Weekend Vibe by Jubel feat. Desi Crew’, grabbed a lot of attention on its own! But the tandem with ESPL‘s (Esports player’s League) tournament for Clash of Clans India, was a bold move for sure! The tournament known as the 2021 Jungle Rumble, released on the 25th of June, 3 days after the premiere of the song, which was on the 22nd.
The importance of this partnership was that it wasn’t just your regular collaboration and licensing of music. In the music video of Weekend Vibe, there are multiple ESPL cameos! Even to those who are unfamiliar with esports, the concurrence between the two titles will create attraction.
A sign of things to come
It is safe to say that this deal will have implications in many different ways. While attraction to this specific event is quite important, the real treasure is beneath what meets the eye. Warner Music, a company whose reputation spreads internationally, is going to send a message with this new collaboration. Music outlets around the world have been turning their gaze towards esports. The likes of Spotify partnering with Riot Games, and even Fortnite, is even more indication.
The world of esports is growing exponentially and the biggest companies in the world are starting to invest more and more in it. The future is looking bright, and it is safe to say that the future is bright. Congratulations to ESPL and Warner Music for creating this bond, which we can predict won’t be the last of its kind, but the first of many unities.
