After a year since its establishment, FNATIC’s grassroots program, FNATIC Network saw success in promoting diversity. Because of its success, the organization announced that it would double down on its efforts for the same cause.
What is FNATIC Network?
Established back in April 2020, FNATIC Network gives the opportunity to full-time content creators to improve their streaming capabilities. Depending on the tier they choose, there are different assets you can acquire. For example, the Silver tier allows you access to the FNATIC Network discord, as well as a streaming guide.
FNATIC boasted outstanding numbers from its program in its 1st year, with its talent enjoying a boost in streaming numbers. The data shared by FNATIC included the following:
Creators involved in the programme saw an average increase of 150% in their Twitch following since the programme’s inception
The entire Fnatic Network’s collective follow count increased by 80 times
Fnatic Network now boasts an impressive total social reach of over 6,900,000 across their entire talent pool.
Most notably, FNATIC Network successfully managed a 50-50 gender split within its talent. This is a first in the industry, one that FNATIC hopes other organizations will also manage to replicate.
In terms of the specific talent, there are those that have seen notable success. One success story within the program is about Moonryde, who used to average 800 viewers. After joining FNATIC Network, he started averaging 8,000 viewers, with a peak of 82,000 during one of his Warzone streams.
FNATIC Network in 2021
In 2021, FNATIC Network offers to help streamers develop themselves even more, introducing new tools to help them. Such tools include streaming workshops, Q&A’s with the talent teams, and even potential inclusions in brand partnerships with FNATIC.
Aside from this, Gold members now have the opportunity to apply for the Platinum tier. The workshops in the Platinum tier are more in-depth, emphasizing education, and performance development. Not only that but those that apply are also entailed a six-month salary, as well as a chance to be hired by FNATIC.
Soraya Sobh, the Head of Creator Management, wishes to see more diversity in esports. Here’s what she had to say so far:
“Our ambitions for the esports and gaming industry is to see a more diverse and inclusive audience on and off the screen. I believe this change must start from within, and education and development are key to creating this change. A key goal of Fnatic Network is to seek out and level up the very best talent regardless of gender, race or ethnicity and give them equal opportunity to succeed.”
“Our message to underrepresented, up and coming talent is clear: your career starts at Fnatic. Regardless of where creators end up, we’re here to give them the tools, training and development they need to succeed. We want to provide opportunities which in turn make the industry a more diverse and better-represented place.”
Diversity is something that continues to grow within the esports scene. The story of FNATIC Network’s success is another perfect example to highlight diversity’s growth. As said by Soraya Sobh as well, the success of the program is one many hope other organizations can replicate.