On Thursday, January 23th, the first in a series of Charity Streams organized by Fnatic and Unicef-uk went live and raised approximately £3,750.
Donovan “Tekkz” Hunt, Fnatic’s FIFA player, together with Manchester United’s start forward Marcus Rashford carried out a FIFA livestream in order to raise money for the #GotYourBack campaign.
#GotYourBack is an ongoing campaign run by Unicef in partnership with Fnatic. The goal of the campaign is to promote positivity in gaming and raise funds for Unicef’s various programmes around the globe. The two partners aim to raise £250,000 through a series of livestreams, not only in FIFA but also League of Legends, Dota 2, Fortnite and Rainbow Six – all games that have a Fnatic team or players.
To encourage donations, a reward/giveaway is offered whenever a milestone is reached. For the first stream with Tekkz and Rashford, the miletones range from £5,000 – Fnatic jersey signed by Marcus Rashford and Tekkz to£35,000 – a signed England jersey by Rashford and ultimately £50,000 – Crossbar Challenge with Tekkz. However, during the stream, the community was unable to reach the first milestone of £5,000, falling short by £1,250.
It is currently unknown if another FIFA livestream will happen in order to reach the milestones. Both organizations haven’t confirmed the date and game for the second stream yet, but stream viewers can expect new milestones and maybe even another star athlete or famous figure appearance.
If you want to donate to the campaign right now, you can go to the campaign website and follow instructions. You can also go straight to Tekkz’s campaign page for an overview of the first stream. More information (including stream time) will be updated on the website as the campaigns happen.
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