Welcome! This is a Test Article Guide for Game Test where we’ll make sure you know exactly what to do and how to do it!That way, you can jump in and start creating awesome content with Gamezo!
Thank you for taking the time to read through this Test Article Guide. Today, we’ll be referring to Game Test as a fictional video game with “Test Article” as the Focus Keyphrase for SEO purposes. Both these are vital in the process and hopefully it won’t get too confusing.
When writing for Gamezo, it is important that every article is formatted similarly. This can be done following the guidelines below and will help your work fit the professional standards we aim to achieve here.
We’ll start top-down in terms of what we focus on here; this will include Title Formatting, how to hit SEO Analysis Targets, and hyperlinking.
First up, let’s talk titles.
Now, we’ve all seen Kotaku or Rock Paper Shotgun throw up some “Yeah, this game sucks but whatever” title… And that’s fine? For them. But, here at Gamezo we want our titles to be as informative and clear as possible.
Below, I’ll list some article titles from our current archive of articles to give you an example of how things need to be formatted:
Black Ops Cold War: Zombies Music Easter Egg Guide
Next Gen Sales Chart Has Valhalla Taking Top Spot In UK For Physical Launch
VALORANT: Cypher Guide – How To Become a Cypher Professional
IEM Beijing EU: G2 Esports and BIG Survive for One More Day
Firstly, we have the Game Title is always at the front. This, if talking about esports, should be substituted with a Team Name, Player Name, or the Event Name.
After the colon, we then carry on with the subject of the article. This should always include the other words in the Focus Keyphrase you’ve identified for the SEO section we’ll get into below.
If it’s short, like the Tetris Review, feel free to add a short comment to the end like you can see above. However, the SEO analysis will indicate the optimum title length so avoid this if you don’t need it.
Sometimes, the title length is just too long and that’s okay. However, keeping it as close to that optimum as possible is key.
These titles work much better for SEO than “How To Become a Cypher Professional in Valorant”. In this instance the main keyword “Valorant” in right at the end of the title. Try and load your title with the keywords as close to the front as possible. If you’re struggling to write a title, ask for help in the Discord server or private message a member of management and we will try and help you.
FIRST PARAGRAPH & META DESCRIPTION
In the first paragraph of your article, there are a few formatting guidelines you need to follow. Firstly, it needs to be italicised. You can use this Test Article as an example of that.
Second, the first paragraph MUST include your Focus Keyphrase in some capacity. If this is identical, and it reads well, then this is the ideal result. If it is impossible, then it must be integrated into the first couple sentences in that paragraph. The nearer the first word it is, the better.
This, when you refer back to the SEO analysis below, is the “slug” and contributes to the overall SEO analysis ranking of your article.
In terms of the meta description, you will have to specify that yourself. There is a place to input this below which will also give you an example of how it will look on Google. It’ll look like this at the bottom…
For the best result, if your “slug” is good, use the first part of that in your meta description. The coloured bar will indicate if your meta description is too long or too short.
SUBHEADING FORMATTING GUIDELINES
Sunheadings are an important part of any article and they should always be formatted as follows…
Subheadings should in H3 size, bold, and centred on the page.
These can be great to break up text and provide context to what you’re going to be talking about next in the article. If possible, also include your Focus Keyphrase in these. However, this isn’t a must-have.
Here’s what it will look like while editing:
HYPERLINKS AND RELATED ARTICLES
When writing articles it is good to reference your sources through hyperlinks. It can also be a great way to promote another article that on Gamezo that is related to the topic. Linking to external websites is great for SEO, as well as providing the source for your information,
“Such as quotes.”
Every article should aim to have 2 related articles in them. These are used, much like hyperlinks, to promote related content on our website. These should be all in bold and centred on the page. The format for these is;
Related articles are a great way to break up walls of text, which can also be done through images. No-one likes reading a wall of text, so shorter broken up paragraphs work better and help prevent the user getting bored and clicking off.
You can also search for related articles via the bar below, if you can’t think of one that might be relevant. Here’s what it looks like in the editor:
QUOTES, TWITTER POSTS, YOUTUBE VIDEOS, AND MORE
Filling an article with written content is great, but sometimes you need a little something to help things along.
Talking about a new release? Maybe you want to include the Launch Trailer. Maybe you’re talking about the latest esports transfer? There’s got to be an announcement tweet for that. Whatever it is you want to include, there’s a way to do it.
First up, you need to select the appropriate block for your addition. You can see what the list looks like below:
If you can’t find what you’re looking for, you can either search for it or click Browse All to find it.
If you can’t find the block you’re looking for, feel free to ask about it and we’ll try to help figure the problem out.
For Twitter Posts and YouTube videos, all you need to do is copy-paste the URL and it will pop up in your article ready to go!
For Quotes, always try to include the source of the quote. Whether this be the person who said it, or a following screenshot. Credibility is important and adding references to quotes is vital.
They should all also always include speech marks and be in italics. Like so:
” This is a quote. This is what they look like. Any questions? Don’t forget to ask.”
An image is always a good addition to an article and you should always try to include one at the very least. For one, it breaks up the text. They’re also usually pretty helpful.
When uploading an image, always make sure it’s as high quality as you can find. You can toggle the image size on Google Images when searching, too. Always have this on Large to try and get the best images possible.
We also always need to credit the source of the image. If it’s your own screenshot, feel free to credit either yourself or the game developer. If not, always credit the game developer or whose-ever screenshot it is.
Below are some examples of how images should be credited, both with and without captions:
Each image should also always be centred on the page and match the width of the text. This is usually done automatically, however you can resize the image by dragging the side of it if it’s in an unusual ratio.
Each image also has an Alt Text box on the right. This can be toggled via the Cog in the command bar at the top. It’s important that you put your Focus Keyphrase in at least one image on your article. Not only does this help with SEO, it will also help people find your article in the Image Library in the future if they need it.
It looks something like this…
CALL TO ACTION
Every article should end with a call to action. This is used to promote the Gamezo’s social media and other platforms. Please use the standard call to action we have created at the bottom of every article, rather than creating your own. Rather than typing it out every time, either save it in a document on your computer, or simply copy and paste it from another article.
The call to action you should use is,
Like what you see? Don’t forget to share our work with the buttons below! Also, be sure to follow us on Twitterand check out our YouTube Channel for more great content from the Gamezo Team!
FOCUS KEYPHRASE GUIDE
This is one of the most important parts of your article. Aside from the content, anyway. Picking a good Focus Keyphrase is vital.
If you’re writing about Cyberpunk 2077, be sure to include that in it. Then, one or two words that summarise what you’re on about. Sometimes, the Focus Keyphrase needs to be more than 5-6 words and that’s okay. However, when you can, keep this as brief as possible.
Never just include the game’s title though. That is far too broad. Below are some examples of what you could pick with the related title:
Black Ops Cold War: Zombies Complete Perks Guide – ” Cold War Zombies Perks”
Cyberpunk 2077 Delayed Until December 10 – “Cyberpunk 2077 delayed”
Fortnite: What’s Really The Best Guns In Game? – “Fortnite Best Guns”
The Focus Keyphrase doesn’t always have to be translated in the exact order, however every word needs to be present in the title and throughout the article. The “Slug” and Meta Description should also always contain this in some capacity.
It should also just be copy-pasted from the Focus Keyphrase box into the Alt-Text box in images, as seen above.
Finding a Focus Keyphrase isn’t always easy, but we’re here to help you if you need it. Keeping it simple and SEO friendly is the best approach. Try to imagine what someone might be Googling if they’re looking for your article?
If you’ve written a Guide on how to find the Golden Monkey Statues in AdventureGame 7: Big Adventures, you might have the Title and Focus Keyphrase as follows:
AdventureGame 7: Golden Monkey Statue Locations – ” AdventureGame 7 Golden Monkey Statues”
Then, when someone Googles “AdventureGame 7 Golden Monkey Statues locations”, your article will pop up! This isn’t always easy, but with enough tweaking most articles should easily hit the relevant SEO Analysis critera.
REVIEW INSERT GUIDELINES
We are aiming for reviews to be a large part of our content, so we encourage you to write them. Whether its a game we get a code for, or just something you’re enjoying (or not enjoying) at the minute, we’d love for you to share your thoughts on it.
For the review title they need to be clear and concise with the keywords at the front, such as “Tony Hawk’s Pro Skater 1 + 2 Remastered Review”
That explains exactly what this article is and it doesn’t need anything more than that. In some instances you may want to add a comment to the title to entice readers, such as “Tetris Effect: Connected Review – Gaming’s Biggest Acid Trip”. That is fine too, but be mindful of the title size in the SEO section.
Reviews on the website should focus on the following points,
If one or more of these don’t apply then you can also use Fun Factor or Audio (if audio plays a large part in the game, or is a standout aspect of the game such as in The Legend Of Zelda series). Aim to focus on 5 of these points, but at least 4.
The layout for reviews is as follow,
Paragraphs about that topic
Rinse and repeat for each section
Call To Action
For longer sections you can use images to break things up, and don’t forget the related articles too.
When reading reviews on the site you probably noticed each game is scored at the bottom. This is done by using the Shortcode block. When using the Shortcode block add [penci_review] to it.
This will add the scoring widget to the article. Once you have finished your article scroll down the page until you see 5 boxes which say “Review Title For Point 1-5” and “Review Number For Point 1-5”.
For these you need to score each factor listed above, graphics, gameplay, features etc. Scoring is out of 10 and we encourage you to get into the nitty gritty and use decimals. We’d rather see something scores 7.6 rather than 8, for example.
Once this is done fill in the good and bad points section below and this will be added to the article, this data will also be used for scoring aggregators, such as OpenCritic.
An example is done below this article if you scroll down. Once done it should like the image below on the finished review.
We encourage all writers to actively review on the website. We often get games sent to us and the more we do, the more likely we are to secure bigger named titles. We have worked with companies such as Microsoft and Codemasters in the past.
If you want to review a specific game, let us know and we will try and secure it. If we are unable to and you still wish to play/review it, then you will have to pay for it yourself.
Like what you see? Don’t forget to share our work with the buttons below! Also, be sure to follow @GamezoGG on Twitter and check out our YouTube Channel for more great content from the Gamezo Team!