Norwegian esports organisation Omaken Sports has announced their acquisition of Danish organisation Heroic by an undisclosed fee.
Omaken Sports is the project of Joachim ‘Noobwork’ Haraldse, a renowned Norwegian YouTuber, with the intent on competing at the top level in the PlayerUnknown’s Battlegrounds scene.
Having just raised around $17,7 million this week through private investment, Omaken hopes to become “a Nordic powerhouse within global esports”.
Heroic has exchanged some hands across the years, having been previously sold by RFRSH Entertainment in 2018 to Seranades Global, due to a conflict of interest resulting from RFRSH’s ownership at Astralis, their Nordic rivals.
Nevertheless, the results of their Danish Counter-Strike team have steadily increased, with the team winning their fair share of online events during 2020.
Heroic will keep its name at any esports events going forwards, as it will act as a competitive branch of the general Omaken Sports brand, applying to any future expanses into esports coming from the Norwegians.
We’ve long wanted to expand and have felt that the organisation and brand has so much more potential, and finally we are able to execute that and become a multi-game organisation among other things. We’re looking forward to share news to the community on the upcoming expansions!Erik Askered, Heroic CGO in Statement
There will be no changes relative to staff and to its players resulting from this merge between the two companies.
Heroic will now boast a major financial boost, with its CS:GO roster bound to play its opening match at IEM Katowice 2021 this Thursday.
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