Origen will be rebranding to Astralis for the 2021 LEC season and beyond, the organization announced today. The Danish esports organization made its name in Counter-Strike: Global Offensive with arguably the best Counter-Strike team of all time under RFRSH Entertainment. In 2019, the Astralis Group was formed, with Astralis CS:GO and Origen in LEC. It was only a matter of time before the LEC team renamed themselves to Astralis.
“First of all, we need to thank Martin and Enrique for their massive efforts in Origen,” Astralis Director of Sports Kasper Hvidt said. “They have been vital for our venture into League of Legends, and we part with them as active members of the organization with very mixed emotions. We needed to establish a new direction with a clearer Astralis footprint, and it was obvious to all, this would require real change.”
A part of the re brand will be new jerseys, of course, as the last-place LEC team will wear the red and black of Astralis instead of the blue Origen jerseys. There will also be lots of movement within the organization’s management. Baltat “AoD” Alin-Ciprian will be the new Head Coach, as Bjørn-Vegar “iHansen” Hansen will be the assistant coach.
“Origen will always be a part of who we are in League of Legends, but at the end of the day, the relationship with the fans is what matters,” Co-founder and CCO of Astralis said. “If we can’t contribute with excitement, passion, or a reason for the fans to spend their time on what we offer, we have not created anything of any importance. We firmly believe that this change will allow us to bring much more value to fans of League of Legends, LEC, and our team.”
Origen, now Astralis, were the runner-ups of the inaugural LEC Spring Season in 2019, losing to powerhouse G2 Esports in the finals. They have not been to Worlds since 2015, where they made it to the semi-finals losing 3-0 to Faker and T1.
Origen was founded by Enrique “xPeke” Cedeño Martinez in 2014, and Martin “Deficio” Lynge came aboard in 2018, serving as general manager until today. It seems like change was due for Origen, who have struggled in the LEC recently.