PSG Esports, the competitive gaming organization held by French football club Paris Saint-Germain, has officially lengthened its partnership with bookmaker Betway.
Initially, Betway had their focus on the PSG Dota 2 team – PSG.LGD, which works together with the Chinese organization LGD Gaming. Betway has decided to be the main partner of PSG.LGD for one year. In addition, they will expand their partnership to participate in PSG Esports’ future endeavours beyond Dota 2.
“We’re delighted to renew our partnership with PSG.LGD’s legendary DOTA 2 team. Our relationship has gone from strength to strength and it’s been a very successful sponsorship for us. We’re now very excited to be able to take it to the next level.”said Paul Adkins, Operations and Marketing Director at Betway
Betway and PSG.LGD first partnered in 2018, according to the press release. The bookmaker revealed a “six-figure global partnership” with the Dota 2 team a year later. For the next ‘at least one year,’ the gambling company will be PSG.LGD’s key associate.
We are thrilled to extend and expand upon our existing partnership with Betway, who has been an excellent supporter of our Esports efforts and the PSG.LGD team in particular for nearly 2 years now. Through our existing relationship, Betway has proven itself to be an organization that really understands the gaming community, and together we are looking forward to innovating and delivering truly unique and exclusive experiences to our fans together.said Fabien Allègre, Paris Saint-Germain’s Director of Brand Diversification
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